For the first time in the 43-year history of the J.D. Power U.S. Customer Service Index (CSI) Study, Mitsubishi Motors North America, Inc. (MMNA) ranked first in the mass-market segment in the annual study of customer satisfaction at new-vehicle dealerships. Announced today, 2023 CSI results have Mitsubishi scoring highest among 18 mass-market brands, and second overall. Mitsubishi’s 2023 CSI score of 884 was 14 points higher than its nearest rival, and represented a 30-point year-over-year improvement, the greatest among all mass market brands!
The annual J.D. Power U.S. CSI Study examines customer satisfaction with maintenance and repair service at new-vehicle dealerships. Owners of one to three-year-old vehicles are surveyed regarding their most recent dealership service experience for both in-warranty and customer-pay service work. The study examines satisfaction in five measures of service experience – Service Initiation, Service Advisor, Service Facility, Vehicle Pick-up and Service Quality – to calculate Overall CSI scores.
Read the full press release from Mitsubishi Motors
